our approach

Barrier analysis is a method used in behavioural design to systematically identify and understand the factors that prevent people from engaging in a desired behaviour. With that understanding we can develop strategies to overcome or remove those barriers. Barrier analysis can be used in a variety of contexts, including product design, marketing, public policy, and social change.

Conceptual analysis is a method for examining and clarifying the meaning of concepts. It involves breaking down a concept into its component parts, examining how those parts relate to one another, and defining the concept in a way that captures its essential features.

This allows us to clarify and understand the concepts that are relevant to our operations and decision-making. For example, it can be used to clarify the meaning of key terms such as "customer satisfaction," "innovation," or "risk management."

This empowers us to identify and address problems or challenges, and to correctly measure the efficacy of solutions.

Cognitive factoring is a term that is used in the field of psychology and cognitive science to refer to the process of breaking down complex cognitive tasks into smaller, more manageable components or factors. This can involve identifying the underlying mental processes and abilities that are necessary for a given task, and understanding how they interact and contribute to overall performance.

Taken further, cognitive factoring can also be used in the design of AI systems that replicate or mimic human cognitive abilities, such as natural language processing, decision-making, and problem-solving. These systems can then be used as tools to support human reasoning.

Behavioural design involves the use of psychology, behavioural economics, and other social sciences to design products, services, and experiences that influence the behaviour of people who use them. 

If it is used in an ignorant, self-serving or malicious way, it can cause harm. Ethical behavioural design, on the other hand, respects the autonomy, dignity, and well-being of people. It involves considering the potential effects of design decisions on people's behaviour and ensuring that those effects are positive and aligned with the values and goals of the people being influenced.

Learning solution consulting involves providing advice and support to organisations on how to design and implement effective learning and development programs. As learning solution consultants, we work with clients to understand their goals and needs, and then help them to design and implement customised learning solutions that meet those needs.

AI reasoning support tools are tools that use data analysis and artificial intelligence to help people reason, solve problems, and make decisions. They can be used to analyse large amounts of data, identify patterns and relationships, and provide insights and recommendations. Using AI reasoning support tools, people can accomplish tasks that would otherwise require significantly more knowledge, experience and mental skill.